{"id":6580,"date":"2019-11-27T09:57:16","date_gmt":"2019-11-27T01:57:16","guid":{"rendered":"https:\/\/www.lifehy5.com\/%e7%94%9f%e6%b4%bb%e6%83%85%e5%a0%b1\/%e5%95%9f%e5%8b%95%e5%93%81%e7%89%8c%e6%94%b9%e9%80%a0%ef%bc%8c%e9%87%8d%e6%96%b0%e3%b8%83%e7%87%83%e3%80%8c%e6%84%9b%e3%80%8d%e7%9a%84%e9%ba%a5%e7%95%b6%e5%8b%9e\/"},"modified":"2019-11-27T10:06:11","modified_gmt":"2019-11-27T02:06:11","slug":"%e5%95%9f%e5%8b%95%e5%93%81%e7%89%8c%e6%94%b9%e9%80%a0%ef%bc%8c%e9%87%8d%e6%96%b0%e3%b8%83%e7%87%83%e3%80%8c%e6%84%9b%e3%80%8d%e7%9a%84%e9%ba%a5%e7%95%b6%e5%8b%9e","status":"publish","type":"post","link":"https:\/\/www.lifehy5.com\/?p=6580","title":{"rendered":"\u555f\u52d5\u54c1\u724c\u6539\u9020\uff0c\u91cd\u65b0\u3e03\u71c3\u300c\u611b\u300d\u7684\u9ea5\u7576\u52de"},"content":{"rendered":"

\u3010Kevin \u4f01\u696d\u884c\u92b7\u7cfb\u5217\u3011\u6210\u7acb\u65bc1940\u5e74\u7684\u9ea5\u7576\u52de\u76ee\u524d\u662f\u5168\u7403\u7b2c2\u5927\u7684\u9023\u9396\u901f\u98df\u9910\u5ef3\uff0c\u5728\u5168\u7403120\u500b\u570b\u5bb6\u64c1\u6709\u8d85\u904e3\u842c7\u53432\u767e\u5bb6\u7684\u5206\u5e97\uff08\u81f32018\u5e74\u5e95\uff0c\u50c5\u6b21\u65bc\u8cfd\u767e\u5a01Subway\u76844\u842c7\u53433\u767e\u5bb6\uff09\u3002\u5728Interbrand\u6240\u516c\u5e03\u76842018\u5e74\u5168\u7403\u4e00\u767e\u5927\u54c1\u724c\u540d\u55ae\u88e1\uff0c\u9ea5\u7576\u52de\u540d\u5217\u7b2c10\u4f4d\u3002<\/p>\n

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\u9ea5\u7576\u52de\u5728\u7f8e\u570b\u5e02\u5834\u6709\u7d041\u842c4\u53431\u767e\u5bb6\u5206\u5e97\uff0c\u4f46\u5f9e2013\u5e74\u7684\u4e0b\u534a\u5e74\u958b\u59cb\uff0c\u6bcf\u5b63\u71df\u6536\u6301\u7e8c\u4e0b\u6ed1\uff0c\u9664\u4e86\u7d93\u71df\u7b56\u7565\u9700\u8981\u505a\u5927\u5e45\u5ea6\u5730\u8abf\u6574\u5916\uff0c\u54c1\u724c\u6539\u9020\uff08brand transformation\uff09\u4e5f\u6210\u4e86\u7576\u52d9\u4e4b\u6025\u3002<\/p>\n

\u300c\u6211\u5c31\u559c\u6b61\u300d\uff08I\u2019m lovin\u2019 it\uff09\u81ea2003\u5e74\u8d77\u5c31\u4e00\u76f4\u662f\u9ea5\u7576\u52de\u7684\u4f01\u696d\u6a19\u8a9e\uff08slogan\uff09\uff0c\u800c2015\u5e74\u6240\u555f\u52d5\u7684\u54c1\u724c\u6539\u9020\u6d3b\u52d5\u4fbf\u5e0c\u671b\u80fd\u91cd\u65b0\u3e03\u71c3\u6d88\u8cbb\u8005\u548c\u6240\u6709\u54e1\u5de5\u5c0d\u201clovin\u2019\u201d\u7684\u71b1\u60c5\uff0c\u9664\u4e86\u628a\u54c1\u724c\u5f9e\u98df\u54c1\u696d\u66f4\u65b0\u5b9a\u4f4d\u70ba\u73fe\u4ee3\u7684\u3001\u4ee5\u6d88\u8cbb\u8005\u70ba\u4e3b\uff08consumer-centric\uff09\u7684\u4f01\u696d\u5916\uff0c\u66f4\u5e0c\u671b\u6d88\u8cbb\u8005\u5c0d\u65bc\u9ea5\u7576\u52de\u7684\u54c1\u724c\u5f62\u8c61\u6709\u5168\u65b0\u7684\u9ad4\u9a57\u3002<\/p>\n

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 <\/p>\n

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<\/p>\n

\u5e95\u4e0b\u7684\u9019\u96bb\u9577\u5ea6\u70ba60\u79d2\u7684\u52d5\u756b\u5ee3\u544a\u5f71\u7247\u4e3b\u984c\u70ba\u300c\u62f1\u9580\u7684\u6575\u4eba\u300d\uff08Arch enemies.\uff09\uff0c\u4ea6\u5373\u628a\u8a31\u591a\u70ba\u7f8e\u570b\u6c11\u773e\u6240\u719f\u6089\u7684\u5728\u96fb\u5f71\u3001\u5361\u901a\u3001\u7ae5\u8a71\u6545\u4e8b\u3001\u96fb\u73a9\u904a\u6232\u751a\u81f3\u662f\u73fe\u5be6\u751f\u6d3b\u4e2d\uff08\u4f8b\u5982\u7f8e\u570b\u90f5\u5dee\u548c\u72d7\u3001\u7f8e\u570b\u6c11\u4e3b\u9ee8\u53ca\u5171\u548c\u9ee8\u7684\u5409\u7965\u7269\uff09\u7b49\u539f\u672c\u4e92\u76f8\u70ba\u6575\u7684\u5be6\u969b\uff0f\u865b\u64ec\u4eba\u7269\uff0c\u56e0\u70ba\u5171\u540c\u559c\u300c\u611b\u300d\u9ea5\u7576\u52de\u7684\u98df\u7269\uff0c\u800c\u8b8a\u6210\u5f7c\u6b64\u53cb\u597d\uff0c\u4e5f\u914d\u5408\u4e86\u6700\u5f8c\u51fa\u73fe\u7684\u300c\u9078\u64c7\u559c\u6b61\u300d\uff08Choose Lovin\u2019\uff09\u7684\u6a19\u8a9e\u3002<\/p>\n<\/p>\n

\u4f60\u89ba\u5f97\u9019\u6ce2\u54c1\u724c\u6539\u9020\u6d3b\u52d5\u7b97\u662f\u6210\u529f\u4e86\u55ce\uff1f \u5f9e\u8fd1\u5e7e\u5e74\u7684\u5168\u7403\u5e74\u5ea6\u71df\u6536\u4f86\u770b\uff0c\u9ea5\u7576\u52de\u4f3c\u4e4e\u9084\u6709\u5f88\u9577\u7684\u4e00\u6bb5\u8def\u8981\u8d70\uff0c\u7562\u7adf\u8981\u80fd\u6559\u6703\u5927\u8c61\u8df3\u821e\u53ef\u4e5f\u662f\u9700\u8981\u6642\u9593\u7684\u3002<\/p>\n

 <\/p>\n

\uff08\u5716\u7247\u4f86\u6e90: Interbrand \u548cMcDonald\u2019s\u7db2\u7ad9\uff09<\/p>\n

<\/span>\u672c\u7ad9\u8072\u660e:\u7db2\u7ad9\u5167\u5bb9\u4f86\u6e90\u65bchttps:\/\/www.lifetoutiao.news\/editors\/%e5%a4%9a%e5%85%83%e8%a7%80%e9%bb%9e\/,\u5982\u6709\u4fb5\u6b0a,\u8acb\u806f\u7e6b\u6211\u5011<\/p>\n

\u3010\u7cbe\u9078\u63a8\u85a6\u6587\u7ae0\u3011<\/p>\n

\u81ea\u884c\u5275\u696d\u5713\u5922\uff0c\u7a76\u7adf\u8981\u4ed8\u51fa\u591a\u5c11\u6210\u672c? \u6700\u57fa\u672c\u7684\u623f\u79df\u3001\u6c34\u96fb\u3001\u4eba\u4e8b\u7b49\u7b49..\u8cbb\u7528\uff0c\u641e\u5f97\u4f60\u982d\u660f\u773c\u82b1!<\/p>\n

\u60f3\u77e5\u9053\u54ea\u88e1\u53ef\u4ee5\u501f\u79df\u5546\u696d\u767b\u8a18\u5730\u5740<\/a>\uff0c\u5e6b\u4f60\u7701\u4e0b\u66f4\u591a\u4e0d\u5fc5\u8981\u7684\u652f\u51fa<\/p>\n

\u63d0\u4f9b\u5168\u65b9\u9762\u7684\u670d\u52d9\uff0c\u4e00\u624b\u5305\u8fa6\u79df\u5de5\u5546\u5730\u5740<\/a>\u3001\u79df\u516c\u53f8\u5730\u5740<\/a>\u3001\u865b\u64ec\u5730\u5740\u51fa\u79df<\/a>\u3001\u79df\u71df\u696d\u767b\u8a18\u5730\u5740<\/a>\u3001\u4ee3\u8fa6\u516c\u53f8\u8a2d\u7acb<\/a>\u7b49\u4e00\u689d\u9f8d\u4f5c\u696d\u3002<\/p>\n

\u53ea\u8981\u501f\u5740\u767b\u8a18\uff0c\u5c31\u80fd\u6210\u7acb\u516c\u53f8\uff0c\u6709\u6548\u63a7\u5236\u6210\u672c\uff0c\u63d0\u4f9b\u865b\u64ec\u5730\u5740\u51fa\u79df<\/a>\u3001\u79df\u5de5\u5546\u5730\u5740<\/a>\u670d\u52d9\uff0c\u5728\u6700\u77ed\u6642\u9593\u958b\u5f35\u71df\u696d<\/p>\n","protected":false},"excerpt":{"rendered":"

\u3010Kevin \u4f01\u696d\u884c\u92b7\u7cfb\u5217\u3011\u6210\u7acb\u65bc1940\u5e74\u7684\u9ea5\u7576\u52de\u76ee\u524d\u662f\u5168\u7403\u7b2c2\u5927\u7684\u9023\u9396\u901f\u98df\u9910\u5ef3\uff0c\u5728\u5168\u7403120\u500b\u570b\u5bb6\u64c1\u6709\u8d85\u904e […]<\/p>\n","protected":false},"author":1,"featured_media":6581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[111,68,67,66,70,69],"class_list":["post-6580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3","tag-111","tag-68","tag-67","tag-66","tag-70","tag-69"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.lifehy5.com\/index.php?rest_route=\/wp\/v2\/posts\/6580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifehy5.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifehy5.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifehy5.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifehy5.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6580"}],"version-history":[{"count":1,"href":"https:\/\/www.lifehy5.com\/index.php?rest_route=\/wp\/v2\/posts\/6580\/revisions"}],"predecessor-version":[{"id":6592,"href":"https:\/\/www.lifehy5.com\/index.php?rest_route=\/wp\/v2\/posts\/6580\/revisions\/6592"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lifehy5.com\/index.php?rest_route=\/wp\/v2\/media\/6581"}],"wp:attachment":[{"href":"https:\/\/www.lifehy5.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifehy5.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifehy5.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}