{"id":6584,"date":"2019-11-27T09:58:18","date_gmt":"2019-11-27T01:58:18","guid":{"rendered":"https:\/\/www.lifehy5.com\/%e7%94%9f%e6%b4%bb%e6%83%85%e5%a0%b1\/%e5%81%9a%e8%a1%8c%e9%8a%b7%ef%bc%8c%e8%b3%a3%e6%84%9f%e8%a6%ba%e5%b0%b1%e5%b0%8d%e4%ba%86%ef%bc%81%e3%80%80%e5%be%9e%e7%b1%a4%e8%aa%9e%e9%a4%85%e5%be%97%e5%88%b0%e7%9a%84%e5%95%9f%e7%99%bc\/"},"modified":"2019-11-27T10:06:06","modified_gmt":"2019-11-27T02:06:06","slug":"%e5%81%9a%e8%a1%8c%e9%8a%b7%ef%bc%8c%e8%b3%a3%e6%84%9f%e8%a6%ba%e5%b0%b1%e5%b0%8d%e4%ba%86%ef%bc%81%e3%80%80%e5%be%9e%e7%b1%a4%e8%aa%9e%e9%a4%85%e5%be%97%e5%88%b0%e7%9a%84%e5%95%9f%e7%99%bc","status":"publish","type":"post","link":"https:\/\/www.lifehy5.com\/?p=6584","title":{"rendered":"\u505a\u884c\u92b7\uff0c\u8ce3\u611f\u89ba\u5c31\u5c0d\u4e86\uff01\u3000\u5f9e\u7c64\u8a9e\u9905\u5f97\u5230\u7684\u555f\u767c"},"content":{"rendered":"

\u3010Kevin \u4f01\u696d\u884c\u92b7\u7cfb\u5217\u3011\u4f60\u61c9\u8a72\u807d\u904e\u3001\u6216\u8a31\u4e5f\u770b\u904e\u3001\u5403\u904e\u7c64\u8a9e\u9905\uff08fortune cookies\uff09\uff0d \u9019\u500b\u7d93\u5e38\u53ef\u4ee5\u5728\u7f8e\u570b\u7684\u50b3\u7d71\u4e2d\u9910\u9928\u88e1\uff0c\u7576\u4f60\u5728\u7528\u9910\u5b8c\u7562\u5f8c\uff0c\u670d\u52d9\u4eba\u54e1\u591a\u534a\u6703\u96a8\u8457\u5e33\u55ae\u4e00\u8d77\u9001\u4e0a\u4f86\u7684\u98ef\u5f8c\u300c\u5c0f\u751c\u9ede\u300d\u3002\u81f3\u65bc\u7c64\u8a9e\u9905\u5230\u5e95\u662f\u8ab0\u5148\u767c\u660e\u7684\uff0c\u56e0\u70ba\u773e\u8aaa\u7d1b\u7d1c\uff0c\u4e5f\u4e0d\u662f\u672c\u7bc7\u6587\u7ae0\u7684\u91cd\u9ede\uff0c\u5728\u6b64\u5c31\u4e0d\u591a\u4f5c\u8a0e\u8ad6\u3002<\/p>\n

\u7c64\u8a9e\u9905\u9664\u4e86\u5916\u5c64\u662f\u5143\u5bf6\u9020\u578b\u3001\u53e3\u611f\u9165\u8106\u4e14\u4e2d\u9593\u51f9\u9677\u7684\u9905\u76ae\u5916\uff0c\u6700\u7279\u5225\u7684\u662f\u88e1\u9762\u85cf\u6709\u4e00\u5f35\u300c\u7c64\u8a9e\u300d\uff0c\u901a\u5e38\u4e00\u9762\u6703\u5beb\u8457\u4e00\u53e5\u4ee4\u4eba\u6709\u6240\u555f\u767c\u7684\u8a71\uff08\u751a\u81f3\u662f\u7b11\u8a71\uff09\uff0c\u800c\u53e6\u4e00\u9762\u5247\u662f\u4f60\u7576\u5929\u7684\u5e78\u904b\u865f\u78bc\uff0c\u540c\u684c\u7684\u6bcf\u4e00\u500b\u9867\u5ba2\u62ff\u5230\u7684\u7c64\u8a9e\u53ef\u80fd\u90fd\u4e0d\u540c\uff0c\u5927\u5bb6\u5728\u6253\u958b\u7c64\u8a9e\u9905\u5f8c\u6703\u5f7c\u6b64\u5206\u4eab\uff0c\u4e5f\u6210\u4e86\u98ef\u5f8c\u7684\u8a71\u984c\u3002<\/p>\n

\u544a\u8a34\u4f60\u4e00\u500b\u6709\u8da3\u7684\u6578\u5b57\uff0c\u5e73\u5747\u6bcf\u500b\u6708\u5728\u7f8e\u570b\u6240\u6d88\u8017\u7684\u7c64\u8a9e\u9905\u6709\u8fd13\u5104\u500b\uff0c\u800c\u8166\u7b4b\u52d5\u5f97\u5feb\u7684\u5275\u696d\u5bb6\u628a\u5b83\u7576\u6210\u4e00\u500b\u5ee3\u544a\u5de5\u5177\uff0c\u6700\u8457\u540d\u7684\u4f8b\u5b50\u5c31\u662f\u7b2c\u4e00\u8cc7\u672c\u91d1\u878d\u516c\u53f8\uff08Capital One\uff09\u5728\u7c64\u8a9e\u4e0a\u6253\u5ee3\u544a\uff0c\u8b93\u4e2d\u9910\u9928\u9867\u5ba2\u77e5\u9053\u5982\u679c\u4ed6\u5011\u4f7f\u7528\u7701\u9322\u5361\uff08Savor Card\uff09\u652f\u4ed8\u9910\u8cbb\u6642\u53ef\u5f97\u5230\u56de\u994b\u91d1\u3002<\/p>\n

\u884c\u92b7\u4eba\u53ef\u5f9e\u7c64\u8a9e\u9905\u5b78\u5f97\u7684\u300c\u79d8\u8a23\u300d<\/p>\n

\u591a\u6578\u53f0\u7063\u7684\u79d1\u6280\u516c\u53f8\u7684\u884c\u92b7\u4eba\u5728\u4f01\u5283\u65b0\u7522\u54c1\u4e0a\u5e02\u6642\uff0c\u5e38\u6703\u4ee5\u7522\u54c1\u7684\u898f\u683c\uff08features\uff09\u3001\u7279\u3e03(advantages) \u548c\u4f7f\u7528\u8005\u5229\u76ca (user benefits) \u505a\u70ba\u88fd\u4f5c\u884c\u92b7\u5167\u5bb9\u6642\u7684\u91cd\u3e03\uff0c\u884c\u92b7\u4eba\u6240\u671f\u671b\u7684\u662f\u80fd\u5920\u900f\u904e\u9019\u4e9b\u5167\u5bb9\u4f86\u5438\u5f15\u6d88\u8cbb\u8005\u5c0d\u65bc\u7522\u54c1\u7684\u6ce8\u610f\u548c\u7522\u751f\u8208\u8da3\uff0c\u7136\u5f8c\u523a\u6fc0\u4ed6\u5011\u8cfc\u8cb7\u3002\u7136\u800c\u9019\u6a23\u7684\u884c\u92b7\u624b\u6cd5\u5728\u73fe\u4eca\u6d88\u8cbb\u8005\u6bcf\u5929\u90fd\u5f97\u9762\u5c0d\u63a5\u6536\u904e\u591a\u8cc7\u8a0a\u7684\u56f0\u64fe\u800c\u9078\u64c7\u5ffd\u8996\u4f60\u7684\u884c\u92b7\u8a0a\u606f\u6642\uff0c\u5c07\u6703\u8d8a\u4f86\u8d8a\u300c\u4f7f\u4e0d\u4e0a\u529b\u300d\u3002<\/p>\n

\u884c\u92b7\u4eba\u5f80\u5f80\u5ffd\u7565\u4e86\u5f9e\u6d88\u8cbb\u8005\u7684\u89d2\u5ea6\u4f86\u601d\u8003\u4ed6\u5011\u300c\u70ba\u4ec0\u9ebc\u300d\u9700\u8981\u95dc\u6ce8\u4f60\u7684\u7522\u54c1\u6216\u670d\u52d9\uff1f\u6216\u300c\u70ba\u4ec0\u9ebc\u300d\u800c\u8cfc\u8cb7\uff1f \u5982\u679c\u7528\u7c64\u8a9e\u9905\u7684\u4f8b\u5b50\u4f86\u8aaa\uff0c\u591a\u6578\u7684\u4e2d\u9910\u9928\u9867\u5ba2\u5728\u6253\u958b\u7c64\u8a9e\u9905\u5f8c\u4e26\u4e0d\u6703\u628a\u9905\u76ae\u5403\u4e86\uff08\u800c\u4e14\u6975\u5c11\u9867\u5ba2\u6703\u5728\u4e4e\u9905\u76ae\u5230\u5e95\u597d\u4e0d\u597d\u5403\uff09\uff0c\u8b93\u4ed6\u5011\u611f\u5230\u6709\u6240\u671f\u5f85\u7684\u662f\u88e1\u9762\u7684\u90a3\u5f35\u6975\u5c11\u91cd\u8986\u770b\u5230\u7684\u7c64\u8a9e\uff0c\u800c\u9019\u7a2e\u80fd\u5920\u5e36\u7d66\u6d88\u8cbb\u8005\u300c\u6709\u671f\u5f85\u7684\u9a5a\u559c\u9ad4\u9a57\u300d\u624d\u662f\u884c\u92b7\u4eba\u5728\u63a8\u5ee3\u516c\u53f8\u7522\u54c1\u6216\u670d\u52d9\u6642\u7684\u91cd\u3e03\u3002<\/p>\n

\u4efb\u4f55\u4e00\u500b\u7522\u54c1\u3001\u5275\u65b0\u3001\u60f3\u6cd5\u90fd\u50cf\u7c64\u8a9e\u9905\u4e00\u6a23\u5305\u542b\u5169\u500b\u5143\u7d20\uff1a\u9905\u76ae\u548c\u7c64\u8a9e\u3002\u9905\u76ae\u662f\u9867\u5ba2\u770b\u5f97\u898b\u7684\uff0c\u5982\u540c\u4f60\u7684\u7522\u54c1\u5be6\u9ad4\uff0c\u800c\u7c64\u8a9e\u662f\u9867\u5ba2\u6240\u671f\u5f85\u7684\u7522\u54c1\u300c\u9ad4\u9a57\u300d\uff0c\u9019\u7a2e\u9ad4\u9a57\u4e0d\u662f\u5f37\u8abf\u7522\u54c1\u7684\u529f\u80fd\u6709\u591a\u68d2\uff0c\u6216\u662f\u7522\u54c1\u76f8\u8f03\u65bc\u7af6\u722d\u8005\u7684\u985e\u4f3c\u7522\u54c1\u6709\u591a\u7279\u5225\u3002\u9019\u88e1\u6240\u8aaa\u7684\u9ad4\u9a57\u662f\u8b93\u6d88\u8cbb\u8005\u80fd\u5920\u611f\u53d7\u5230\u548c\u4ed6\u5011\u751f\u6d3b\u606f\u606f\u76f8\u95dc\u7684\u300c\u4f7f\u7528\u8005\u7d93\u9a57\u300d\uff08user experience\uff09\u3002<\/p>\n

\u53e6\u5916\uff0c\u7576\u6d88\u8cbb\u8005\u5c0d\u65bc\u54c1\u724c\u7684\u4e3b\u5f35\u3001\u50f9\u503c\u3001\u76ee\u7684\u611f\u5230\u8a8d\u540c\uff0c\u751a\u81f3\u662f\u70ba\u4f60\u7ad9\u5728\u4ed6\u5011\u7684\u7acb\u5834\u6240\u5275\u9020\u7684\u7522\u54c1\u9ad4\u9a57\u800c\u611f\u53d7\u6df1\u523b\u6642\uff0c\u4f60\u7684\u7522\u54c1\u6216\u670d\u52d9\u4e5f\u5c31\u80fd\u5f97\u5230\u4ed6\u5011\u7684\u95dc\u6ce8\u3002\u5e95\u4e0b\u662f\u6211\u5e38\u559c\u6b61\u5728\u6211\u7d66\u5ba2\u6236\u7684\u884c\u92b7\u90e8\u4eba\u54e1\u7684\u8a13\u7df4\u8ab2\u7a0b\u88e1\u8aaa\u7684\u4e00\u53e5\u8a71\uff1a<\/p>\n

\u6d88\u8cbb\u8005\u8cb7\u7684\u4e0d\u662f\u4f60\u7684\u7522\u54c1\u6216\u670d\u52d9\uff0c\u4ed6\u5011\u8cb7\u7684\u662f\u4f60\u7684\u7522\u54c1\u6216\u670d\u52d9\u6240\u80fd\u5920\u5e36\u7d66\u4ed6\u5011\u7684\u611f\u89ba\u3002<\/p>\n

\u5982\u679c\u6211\u5011\u5c07\u7522\u54c1\u7576\u6210\u662f\u54c1\u724c\u5c0d\u65bc\u5275\u65b0\u300c\u60f3\u6cd5\u300d\u6240\u5448\u73fe\u7684\u6700\u7d42\u5be6\u9ad4\uff0c\u90a3\u9ebc\u884c\u92b7\u4eba\u5728\u548c\u6d88\u8cbb\u8005\u6e9d\u901a\u904e\u7a0b\u4e2d\u6240\u8a72\u6ce8\u91cd\u7684\u4fbf\u662f\u5982\u4f55\u6539\u8b8a\u4ed6\u5011\u7684\u601d\u7dad\uff08what they think\uff09\uff0c\u6539\u8b8a\u4ed6\u5011\u7684\u611f\u89ba\uff08what they feel\uff09\uff0c\u4ee5\u53ca\u6539\u8b8a\u4ed6\u5011\u7684\u4f5c\u70ba\uff08what they do\uff09\u3002<\/p>\n

\u7576\u860b\u679c\u516c\u53f8\u7684\u524d\u57f7\u884c\u9577\u53f2\u63d0\u592b\u2022\u8cc8\u4f2f\u65af\uff08Steve Jobs\uff09\u5f9e\u4ed6\u7a7f\u8457\u7684\u725b\u4ed4\u8932\u53e3\u888b\u88e1\u53d6\u51fa\u65b0\u7684iPod\u5411\u5a92\u9ad4\u6b63\u5f0f\u5c55\u793a\u4e4b\u524d\uff0c\u4ed6\u5148\u63d0\u5230\u4e863\u500b\u7522\u54c1\u7a81\u7834\u5275\u65b0\uff1a<\/p>\n

\u2022 \u651c\u5e36\u8d85\u65b9\u4fbf\uff08Ultra-portable\uff09<\/p>\n

\u2022 \u53ef\u5b581000\u9996\u6b4c\uff081000 songs\uff09<\/p>\n

\u2022 \u53ef\u653e\u5728\u53e3\u888b\u88e1\uff08Fits in your pocket\uff09<\/p>\n

\u800c\u53f2\u63d0\u592b\u2022\u8cc8\u4f2f\u65af\u57282010\u5e74\u767c\u8868iPhone 4\u6642\uff0c\u4ed6\u4e26\u4e0d\u4ee5\u4ecb\u7d39\u7522\u54c1\u898f\u683c\u7684\u65b9\u5f0f\u6558\u8ff0\u8a72\u624b\u6a5f\u7684FaceTime\u8996\u8a0a\u901a\u8a71\u529f\u80fd\uff0c\u800c\u662f\u7528\u4ee5\u4e0b\u7684\u5f71\u7247\u4f86\u8b93\u6d88\u8cbb\u8005\u300c\u611f\u53d7\u300d\u5230\u4ed6\u5011\u5982\u4f55\u80fd\u85c9\u6b64\u529f\u80fd\u8207\u89aa\u53cb\u5011\u5206\u4eab\u751f\u6d3b\u4e2d\u7684\u4e00\u4e9b\u6b61\u6a02\u7684\u91cd\u8981\u6642\u523b\u3002<\/p>\n<\/p>\n

\u4f60\u6b63\u6e96\u5099\u8457\u505a\u4e0b\u4e00\u500b\u65b0\u7522\u54c1\u7684\u4e0a\u5e02\u4f01\u5283\uff1f \u5690\u8a66\u63db\u500b\u601d\u8003\u65b9\u5f0f\uff1a \u60f3\u60f3\u5982\u4f55\u6539\u8b8a\u6d88\u8cbb\u8005\u7684\u601d\u7dad\uff08what they think\uff09\uff0c\u6539\u8b8a\u4ed6\u5011\u7684\u611f\u89ba\uff08what they feel\uff09\uff0c\u4ee5\u53ca\u6539\u8b8a\u4ed6\u5011\u7684\u4f5c\u70ba\uff08what they do\uff09\u3002<\/p>\n

 <\/p>\n

\uff08\u5716\u7247\u4f86\u6e90: Adweek, \u5f71\u7247\u4f86\u6e90: Apple iPhone 4 FaceTime\u5ee3\u544a\uff09<\/p>\n

<\/span>\u672c\u7ad9\u8072\u660e:\u7db2\u7ad9\u5167\u5bb9\u4f86\u6e90\u65bchttps:\/\/www.lifetoutiao.news\/editors\/%e5%a4%9a%e5%85%83%e8%a7%80%e9%bb%9e\/,\u5982\u6709\u4fb5\u6b0a,\u8acb\u806f\u7e6b\u6211\u5011<\/p>\n

\u3010\u7cbe\u9078\u63a8\u85a6\u6587\u7ae0\u3011<\/p>\n

\u4f55\u8b02\u9632\u706b\u6ce5<\/a>\u3001\u9632\u6c34\u81a0<\/a>\u3001\u9632\u706b\u6f06<\/a>? \u5206\u5225\u9069\u7528\u5728\u4f55\u7a2e\u74b0\u5883\u4e2d\u5462?<\/p>\n

\u5982\u4f55\u8b58\u5225\u662f\u5426\u70ba\u9632\u706b\u6750\u6599<\/a>? \u5982\u4f55\u78ba\u4f55\u5efa\u7bc9\u7269\u5b89\u5168\u91cd\u8981\u6027?<\/p>\n

\u5c08\u5bb6\u5b78\u8005\u5efa\u8b70\u88dd\u6f62\u52a0\u4ee5\u65bd\u4f5c\u963b\u706b\u6750\u6599<\/a>\u80fd\u6709\u6548\u963b\u64cb\u5927\u706b\u5ef6\u71d2!<\/p>\n","protected":false},"excerpt":{"rendered":"

\u3010Kevin \u4f01\u696d\u884c\u92b7\u7cfb\u5217\u3011\u4f60\u61c9\u8a72\u807d\u904e\u3001\u6216\u8a31\u4e5f\u770b\u904e\u3001\u5403\u904e\u7c64\u8a9e\u9905\uff08fortune cookies\uff09\uff0d \u9019\u500b\u7d93\u5e38\u53ef […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[109,71,110,74,75],"class_list":["post-6584","post","type-post","status-publish","format-standard","hentry","category-3","tag-109","tag-71","tag-110","tag-74","tag-75"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.lifehy5.com\/index.php?rest_route=\/wp\/v2\/posts\/6584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lifehy5.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lifehy5.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lifehy5.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lifehy5.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6584"}],"version-history":[{"count":1,"href":"https:\/\/www.lifehy5.com\/index.php?rest_route=\/wp\/v2\/posts\/6584\/revisions"}],"predecessor-version":[{"id":6590,"href":"https:\/\/www.lifehy5.com\/index.php?rest_route=\/wp\/v2\/posts\/6584\/revisions\/6590"}],"wp:attachment":[{"href":"https:\/\/www.lifehy5.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lifehy5.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lifehy5.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}